1. Mobile Optimization First Google indexes mobile first, ranking your site on how it performs mobile. If you are not mobile-friendly at this point, then rankings in 2024 are unlikely.
Key Actions:
Use a responsive design that spans all screen sizes
Test the mobile performance of your website using Google’s Mobile-Friendly Test
Optimize your images to reduce load time and achieve faster mobile speeds
2. Create high-quality, intent-driven content
Google in 2024 pays more attention to sites with relevant and well-researched material useful in addressing the intent of the user. This means that your content should be informative, engrossing, and answer the questions the audience may be asking.
Key Actions
You need to write long material about a particular topic exhaustively
Use multimedia such as graphics and videos in communicating with users
Update material regularly to remain relevant and fresh
3. Implement E-A-T (Expertise, Authoritativeness, Trustworthiness)
Google’s algorithm favors pages that demonstrate one or more of the following: E-A-T. This is what will lift your rankings and credibility.
Key Actions
Publish content from industry experts.
Highlight credentials, case studies, and testimonials.
Ensure that your website has contact information as well as an “About Us” page.
4. Optimize for Core Web Vitals
These include Core Web Vitals, now a significant ranking factor. Optimization for those metrics not only improves your SEO but your user experience as well.
Key Actions
Optimize for loading speed by compressing images and minimizing unnecessary code
Optimize for visual stability so the layout does not shift on page load
Optimize interactivity so things happen quickly when interacting with elements.
5. Build High-Quality Backlinks
Up to date, the best ways to improve your ranking on Google in 2024 is backlinks from quality sites. The more authoritative backlinks, the more authoritative your site will be.
Key Actions
Create link-worthy content such as industry guides or research reports.
Reach out for guest blogging opportunities with influencers or leaders in your industry.
Disavow all low-quality or spammy links that could actually hurt your SEO.
Conclusion
Focus on these five basic strategies for SEO in 2024. You will indeed make a big difference to the rank and visibility of your website on Google. Mobile optimization, E-A-T, or all other types of backlinks will always see long-term success in search results.
